Nova Health sold a lot of treadmills at an inflated price to cover the cost they paid Cashback America. The TV station that reported on this made it seem that Nova Health was the victim when they actually helped Cashback America scam the consumer. In fact the retailers made more money than Cashback did on each transaction. Even if they do pay off a few people to keep quiet, they will only get a fraction of what they were promised by Nova. Any half intelligent business owner that cared about their customers would have checked into this before promoting this offer.

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